Today, Vodafone Idea announced that it has done the partnership with Sun TV Network to get access to its OTT platform Sun NXT. This new partnership of the mobile networking giant will allow customers to get access to over 50,000 hours of content that is otherwise featured on Sun NXT exclusively.
The regional content that is available on Sun NXT will now be available to customers of Vodafone Idea via Vodafone Play and Idea Movies & TV apps. The new Sun NXT platform mainly contains content for audience’s interested in Tamil, Telugu, Kannada, and Malayalam content.
This partnership has added wings to Vodafone. Now the company can give multiple regional languages options to its users via Vodafone Play and Idea Movies & TV apps. According to the operator, Sun NXT network would allow customers to operate 30 live TV channels, 4,000 movies, and TV shows, music videos, and content in their native languages. Vodafone Idea customers can now see channels including Sun TV, Gemini TV, Udaya TV, Surya TV, and so many in addition to their popular movie shows in regional languages through Sun NXT via Vodafone Play and Idea Movies & TV apps.
Sashi Shakar, the Chief Marketing Officer of Vodafone India said that they are happy with this partnership. Now the company can offer high-quality regional content to its customers via Vodafone & Idea's Mobile apps. When it comes to high-quality content, their company has always believed in offering good quality, regional language-support, and entertainment of the customer. Regional content mainly South Indian content creates positivity amongst the consumers.
Sun NXT was launched in June 2017; there is no looking back for the service provider since then. It has strongly emerged as the leader of OTT platforms for the audience interested in South Indian content. This channel showcased movies like 96, Ratsasan, Tik-tik-tik, Raajakumara, Tagaru, Agnyaathavaasi, Jai Lava Kusha, Uncle, and Abrahaminte Santhathikal. TV shows like Nayagi, Lakshmi Stores, Chandrakumari, Kalyana Veedu, and Kanmani. All these movies and shows are likely to encourage more viewers to get access to more deals and offers.
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